We began our operations in early 2012. It was a challenge to put together a qualified professional team in Kuwait. Except for myself, none of the other team members had any exposure to the Kuwait market in general or to seafood markets specifically. It was a completely new and young team, ready to take on far more experienced and high-profile competitors ruling the market back then.
The shrimp scene underwent a remarkable change in 2011. The traditional Black Tiger Shrimp was slowly giving way to the far more economical and cost-effective Pacific White (Vannamei) Shrimp. The local market was clearly in favor of Black Tiger, all while testing out the Vannamei for cost reduction reasons.
Our initial market survey revealed that both species were prevalent in the market, though with some ambiguity. The cheaper Vannamei was being comfortably sold to customers without their knowledge of what they were buying. We had a clear choice – whether to succumb to the temptation of joining the bandwagon selling Vannamei as Black Tiger and reap good profit or be transparent in our dealings and expose the two species to the customers and help them make an educated choice.
We opted for the latter and ever since then, we have been transparent in our operations giving maximum comfort to the customers and regularly exchanging helpful market information.
We understand our responsibility as professionals in the field having pioneered many new products in the Middle Eastern market, and value that there is no better policy than to be transparent with your customers to win their trust and confidence.
With Best Wishes,